What is E-mail Marketing?
Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of Internet Marketing.
The Advantages of Email Marketing
The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
What is GetResponse?
- Collect/Import Email addresses of your Cold Traffic
- Create newsletters which can be sent to the subscribers on your mailing list
- Automate your emails to subscribers via use of ‘autoresponders’
- View and analyse statistics related to your email marketing campaigns – open rate, click through, forwards etc.
Recently however, Getresponse's feature set has evolved quite a bit, to the point where it is becoming more of an 'all-in-one' marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
Watch The Video Below to Understand GetResponse Email Marketing,
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